Global X was at the Nonprofit Technology Conference in Seattle, where Guy Kawasaki gave a fascinating presentation on the Top 10 of the Art of Innovation. There is something to learn here for social entrepreneurs.
http://video.google.com/videoplay?docid=-3459408090550854446
E o video com os slides no Zentation
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College
His Top 10 list:
1. Make meaning
It’s not about making money or a faster chip. It’s about changing the world.
2. Jump to the next curve
Slightly better (20%) is simply not enough. Jeff Bezos didn’t create a bookstore with a few more books, but from 250,000 to 2 million!
3. Don’t worry, be crappy
First Mac: 156 K of RAM! No hard disk! No software! But what a revolution! Don’t ship crap, but ship something before it’s perfect. Ship. Then test! (Maybe not for medical devices!)
4. Churn, baby, churn
As soon as you have launched version 1.0, get ready for version 1.1, 1.2, 1.3 etc. Revolution is not an event. It’s an ongoing process.
5. Polarize people
You should create what YOU want to use, and shouldn’t be afraid to polarize people. It’s OK if some people hate your product, as long as a few love it.
6. Niche thyself
You should provide a unique product and service that provides value to consumers.
7. Make a mantra
Think of two or three words to explain what you do. It shouldn’t be a mission statement, as it may take you two days in an offsite to come up with something decent. Think quick: FedEx is about Peace of mind, Nike about Authentic athletic performance, … Target? They democratize design.
8. Follow the 10/20/30 rule
10 slides max in a PowerPoint, even if you have an hour
20 minutes for the PowerPoint presentation. The rest is Q&A
30 point font, because you are dealing with people who can’t see very well (they are all above 40!) and they can read faster than you can read it aloud.
9. Make evangelists, not sales
A Nike shoe is about power and liberation. It’s not just cotton and molded plastic made in developing countries
10. Let a hundred flowers blossom
Listen to the people who buy your service, not those who won’t –it’s impossible to convert an atheist. And if they use your product in a different way than you expected, so much the better!
11. Don’t let the bozos grind you down
The worst kinds of people you will talk to are successful entrepreneurs who tell you not to launch your venture. You trust them, and you may actually be wrong. Thomas Watson (IBM, 1943) said there was room for only five computers in the world. Western Union in 1876 didn’t believe in the telephone. Ken Olsen (DEC 1977) said ‘There is no reason why anyone would want a computer in their home.’ May successful entrepreneurs can’t embrace the next curve.
