Um artigo do NYTimes faz uma reflexão sobre um estudo recente que relaciona a cor com os resultados cognitivos.
No teste os grupos de indivíduos que tinham um fundo de trabalho azul tiveram mais sucesso em tarefas relacionadas com criatividade enquanto que o vermelho aumentou a concentração em pequenos detalhes.
Red groups did better on tests of recall and attention to detail, like remembering words or checking spelling and punctuation. Blue groups did better on tests requiring imagination, like inventing creative uses for a brick or creating toys from shapes.
“If you’re talking about wanting enhanced memory for something like proofreading skills, then a red color should be used,” said Juliet Zhu, an assistant professor of marketing at the business school at the University of British Columbia, who conducted the study with Ravi Mehta, a doctoral student.
